Area Bluetooth

What is bluetooth?

Bluetooth is an industrial specification for wireless personal area networks. Bluetooth provides a way to connect and exchange information between devices such as mobile phones, laptops, PCs, printers, digital cameras, and video game consoles over a secure, globally unlicensed short-range radio frequency.

The use of Bluetooth for proximity-based content delivery and marketing is an evolving area, but initial results indicate success – in terms of a positive experience for both consumers and content providers – when the content offered is optimised for the mobile phone and relevant to the location. The recipient’s location should be taken into account at the time before the information is sent, such as an electronic coupon for free popcorn when the recipient is at a movie theatre ticket window. Content tailored to the recipient’s activity at that time may produce higher opt-in rates and general levels of acceptance.

Increasing consumer awareness via call-to-action signage also improves opt-in and download rates. (In the theatre example, that could be a sign by the ticket window encouraging movie-goers to check their mobile phones for a special offer.) The local nature of Bluetooth content delivery can differentiate it from less targeted content delivery techniques such as SMS.

Bluetooth has several clear advantages that make it an attractive way to distribute content:
 

• Low hardware and campaign costs for brands and media owners.
• The installed base of Bluetooth-equipped handsets large: more than 60 percent in North America and more than 70 percent in Western Europe, according to IMS Research. This high penetration makes Bluetooth an ideal way to reach most mobile users.
• Consumer familiarity with Bluetooth is high and growing worldwide.
• Bluetooth doesn’t require a network connection, so there are no transaction costs for consumers, brands and media owners. That means content can be provided to end users free of charge.
• Unlike infrared (IrDA), Bluetooth doesn’t require a direct line of sight between the devices to transfer data. Bluetooth also works over distances of between 10 metres or 100 metres, depending on the Bluetooth device class. (For more information, visit http://bluetooth.com/Bluetooth/Technology/Basics.htm.)

Area Bluetooth is the new way to deliver content to mobile phones. Developed by Defcon Solutions, the Area Bluetooth System comprises of a small Area Bluetooth Server running our unique set of software services.

Located at poster sites, retail locations, entertainment venues, public spaces or embedded in interactive kiosks, the Area Bluetooth System will identify each consumer’s BlueTooth-enabled handset and deliver a tailored message to them.

Area Bluetooth can deliver content as simple as text and still images or richer media like audio samples, video clips and Java applications. Based on Area Bluetooth, the world standard platform for short-range networking, the Area Bluetooth System can deliver content up to 10 times faster than downloading it via a mobile network. And since the content is delivered direct from our system there are no network charges for the brand or the consumer.

Our software tools allow the system to be highly personalized, tracking users and delivering them relevant content. The service also provides remote monitoring via an easy-to-use Web interface.

For more information on our products please contact us.