LANGUAGE:
HELP

How it Works

 
Area Bluetooth is a point-to-point transmission system which uses the world-standard Bluetooth networking platform.
 
When a user is within proximity of a Area Bluetooth Server and makes their handset discoverable the Area Bluetooth Server identifies their device via its Bluetooth ID [this is much like a phone number or an IP address so each device has a unique code].
 
 
 
 
 
Our servers check to see the transaction history with this device and then based upon a set of rules the system delivers a relevant piece of content. Rules can be easily edited via our Web-based management software. They are entirely flexible allowing a wide range of communication options, such as:
 
 
  • If the time is before 10am send this file, otherwise send this one
  • If the consumer has already got these files, send them this one
  • Send this file but with lower priority than another one
 
There are many types of content which the Area Bluetooth system can send to a handset and these are increasing each time the handset manufacturers introduce new models.
 
 Transfer files types :
  • Text [as .txt files]
  • Still images [as GIF or JPG files]
  • Animated images [as Animted GIF files]
  • Audio [as WAV, RMF, MP3, MP4 or Ringtone files]
  • Video [as RM, 3GP or MP4 files]
  • Java Applications [as JAR files]
  • vCard [Business Card files]
  • vCal [Calendar Event files]
 
The statistics viewer gives the marketers clear graphs of how their campaigns are doing. It shows them how many have received their marketing material and how many have not. This feature saves the time and effort needed to manually follow up the progress of each digital campaign.
 

Most mobile phones have three Bluetooth modes:

  1. Off. The Bluetooth functionality is turned off. Bluetooth devices cannot be used with the phone, and it will not be possible for proximity marketing systems to contact the phone.
  2. On but hidden or non-discoverable. The Bluetooth functionality is on, but the phone can pair only with devices – such as a Bluetooth headset – that the owner has identified as “trusted.” The phone will be “invisible” to proximity marketing systems, which typically do not use paired connections.
  3. On and visible or discoverable. The Bluetooth functionality is on, and the phone is visible to other Bluetooth devices. In this mode proximity marketing systems can contact the user.
 
Area Bluetooth offers several options for coverage area. Our recommendation is that there is always a visible call-to-action [poster, screen or flyer] which alerts target users that Area Bluetooth is available and that the transmission range matches the visibility of the call-to-action: Using Bluetooth™ Class 1 aerial assemblies the Area Bluetooth system can deliver content up to a maximum of 100 meters in ‘clean air’.
 
 
Defcon Solutions is working with hardware manufacturers to provide multi-server mass-audience coverage which would be suitable for large venues such as sports stadiums and large music venues.
 
 
Area Bluetooth solved the problem of losing digital data by introducing backup and restore utility. This feature helps Area Bluetooth users to backup all their marketing campaigns in a file that can be used to restore these data whenever needed. The data transfer rate depends on the type of handset the consumer has, but in general transfer rates are around 20k to 30k per second. This is around 10 times faster than a standard 2.5G network delivers via GPRS and as fast [or in many cases faster] than the emerging 3G standard.
 
 
Area Bluetooth operates at the 2.45GHz frequency which falls within the IMS band. This is an existing frequency range which has been cleared globally for use with Industrial, Medical and Scientific radio transfer and as such is a well established standard.

Menu